Marketing Made Simple
With so much opportunity to connect with people, we are all struggling to be unique and break through the clutter of modern marketing.
Marketing can seem overwhelming and expensive; it doesn’t have to be. I can help you reach your short and long-term business goals without overwhelming your budget with uneeded services.
Why you? Why now?
The days of operating in a vacuum are over; there is more competition and digital noise than ever before. Over 77% of American's having a digital device exposing them to over 4,000 pieces of branded content every day. If you aren't engaging with your potential customers in a meaningful way, you are a missing out. We have more access to data and analytics than ever before, making engagement and marketing a measurable expense. No matter the industry, there are better ways to separate yourself from your competition and effectively tell your story by building a strong brand, clarifiying your value, and telling your story to the right people at the right time using the right media.
Assess your current communications
Design for the present, plan for the future
Organize internal communications to build "one" brand voice
Define your audience and connect with them
Build relevant messages to attract your best customers
Assessing your current brand and communication efforts is the best way to chose a path forward when designing a communication plan to reach your goals. An assessment entails in depth assessment of the organization, leadership level interviews, and potential surveys. Information being assessed often includes but is not limited to: content, social media, collateral, website, brand voice, and logo.
Do you know your current brand, and does all your communications speak to that brand? Is your communication clear and consistant in order to align your brand with the appropriate value which your company or organization exists to provide? All branding efforts start within the organization and the people who work there. If you and your employees are unclear about your differentiation in the market, and sharing different messages, you are likely confusing your audiences.
With 4,000-10,000 pieces of branded content coming across our eyes daily, you need to have effective content to engage your audiences and tell your story. A content analysis will evaluate all images, videos, letters, websites, social media, and collateral. Maybe your current content is engaging and evokes emotion and tells the story of your business or organization. If it doesn’t you are missing a great opportunity to break through the noise and stand out.
Content is all of the pieces of communication that pass your audiences eyes. The ways your audiences see, feel, taste, and experience your brand. Content is used to elicit feelings, thoughts, tell a story, all while being engaging and visually appealing. This content needs to be in alignment with your brand strategy and can help change perceptions and increase awareness among your audiences.
Perhaps one of the most important aspects of communications is defining the receiver of the message. Customer personas, user experience, and journey maps are crucial in understanding how to reach your audience, at what time, on what media, with what message. We will be using these to maximize your brand touchpoints. By clearly defning who your target audience is, we can use buyer behavior analysis to clearly define your audience and increase message effeciveness.
With over 77% of the population carrying a mobile device in their pocket, you cannot neglect a digital strategy. Your target audience uses these devices in very specific ways that are unique to them. We can help you build best practices and current market data and research to create a dynamic framework of operating with various digital assets to reach the right audiences to reach your goals.
Dave Wentzel | Owner & Strategist
I have always excelled in helping others reach their full potential. I believe in having a purpose to move and motivate people to make an impact on others. My purpose is to help my clients do their best work by helping them truly understand their product/services, and how to best communicate effective messages to specific audiences. My experience includes 10 years of high-level organizational leadership and project management experience in the United States Army, public relations experience working for a member of Congress, and executive level management for a large foundation. I have also served on several non profit boards, and helped build one. I use my analytical personality teamed with my creativity to help clients better understand their business, thier customres, and how to connect the two.
I am energized by helping motivated and driven people who want to make an impact through their products, programs, and services. I am a driven and competitive problem solver, bringing my passion for process improvement and creativity to every challenge. The word “can’t” does not exist in my vocabulary.
Not Everyone is a Fit
Not everyone can be the perfect client. I have had my share of clients who where just not a good fit. If someone immediately offers digital marketing as your silver bullet solution, they are full of shit; you will wake up one day with your money missing with only flashy artwork to show for it.
Marketing happens in an ecosystem with a mix of integrated media strategies. If you only want Facebook likes and digital ads on the cheap, my services are not a fit for you. I start from the foundation of the brand and build the strategy from there.
I help brands understand who they are, what problem they are solving for their customers, and how to articulate it through appropriate media channels.
I will help you understand your product and industry through a lens that will change the way you do business; you will walk away feeling energized knowing more about your perspective clients than ever before.
What Clients are Saying
THiNQ Success LLC
Exposures to Branded Content Per Day
Break Through the Clutter
With exposure up to 10,000 ads per day, it is hard to clear through the clutter to resonate with audiences.
Second Attention Span (of a goldfish)
Grab Their Attention!
You have less than 8 seconds to grab your audience’s attention so you need to make an impact, not an impression.
Increased Video Consumption Per Year
Keeping up on trends isn’t easy. The way we communicate and consume media is constantly evolving.
Of Americans Have a Smart Phone
Computers in Our Pockets
Phones allow us unpresidented access to potential customers. Target them and tell your story effectively.
I would love to connect, learn more about your business/organization, and see how I can help you reach your business goals through effective marketing.